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Executive Summary
The Farmery reinvents small farming to better compete in an industrial farm economy by providing an environmentally sustainable growing and food retailing system that encourages the growth and success of small, environmentally sustainable farms.  
Problem Traditional agriculture is difficult to acheive profitability, distances customers from their food and hurts the environment. Destructive industrial farming practices, the constant battle for small farmers to find their place in their food system and an ever widening gap between consumers and the sources of their food demand a new food system, a food system that allows consumers to make educated decisions about their food and the story behind it.
Solution The Farmery's solution to the problems in traditional agriculture is to keep costs down while increasing the value of the crop. The Farmery does this by bringing the farm to the customer.
Retail System The Retail Unit: The bottom container of the Farmery is the retail outlet for the crops grown at the Farmery and for other local farmers to supplement products that the Farmery does not produce. Some of the growing sacks will be taken into the Farmery shop below where customers will have an opportunity to harvest the herbs and greens, thereby giving the consumers a closer relationship to their food.
Target Market The initial target market for the Farmery will be food enthusiasts, otherwise known as "foodies", and independent restaurants. A recent report by Simmons research estimates that 14% of the American population now fits into this growing category "foodie". The Farmery will also sell to the abundant independent restaurants in metropolitan areas, each Farmery location will only need a small percentage of the local foodie population to thrive.

Economic Impact

A new business model for small farms

The Farmery positions the growing cycle above the retail site to reduce costs and add value to the crops by showing the ethical growing process where decisions to purchase are made.

Social Impact



Restoring Local Food Systems



The Farmery helps to restore local food systems by providing a more profitable alternative to selling wholesale, to restaurants and farmers markets.

Environmental Impact

An environmentally friendly farming system


The Farmery is an organic farming system that reduces fossil fuel and chemical use in transporting and growing the crops.
mushrooms
We have mushrooms! The oyster mushrooms are growing like crazy! We harvested 50 lbs in the first flush! Currently, we are test marketing the mushrooms with local CSA's and they are proving to be a hot item.
 
lettuce_growing
We got the lettuce growing in the coco fiber, they seem to do fine no matter what the temperature is. We think its because the constant, regular supply of water and nutrients mediates the temperature's effect on the crops. We also switched the bag material from burlap to polyethylene because we were experiencing some major rotting issues.
 
Hanging_crops
Did It! Finally, After 4 months I figured out how to grow 'baby' sized vegetative crops on 1" thick hanging sure to grow felt mats. This gives a real sense of accomplishment. The crops are growing extremely fast, and I and very satisfied with the results. This is sure to lead to many interesting things in the future...
 

crops

Our First Test Crops Have Been Harvested!

We harvested our first test crops this week and looks like the hydroponic system works really well. We planted lettuce and basil to see how well they would grow. There was very little phototropism, which means the plants are receiving ample light. This was a huge concern of ours because we had a couple of experts doubt that it would work because they didn't think the plants would receive enough light. That is one major hurdle out of the way. The roots look great to, there was absolutely no root rot. The plants grew fast as well, we think this is because of the high aeration the plants have because their roots are in the air. We learned a great deal as well. The burlap we used for the growing bags deteriorated way to fast so we are switching to a hdpe netting instead. We found out that the plants can be harvested and planted quicker than in the grown because they are so close to each other and the position to tend the crops is much more ergonomic. We also found hat the drippers are clogged way to easily so we are switching to 1/8" holes in the tubing. Stayed tuned because we are unveiling a revised design later this week!

 
img_0254
We are getting closer! Finished the front doors of the container, these will behave in a similar manner to a greenhouse with roll up sides to allow greater ventilation. All we have left is basically to test the plumbing and the electricity and put in the fans. Its really starting to take shape now. Hopefully next time you check in we'll have the greenhouse film covering on and there will be crops growing!
We will start building our next website to market the produce soon to consumers and restaurants. Its gonna be a doozy.
-We're planning to market the crops by forming a collective with young local organic farmers in the Raleigh area and offering a community supported agriculture group that bills weekly instead of seasonally and maintains the subscriptions online. If anyone knows a young local farmer who would be interested in joining please let them know about us!
 
greenhouse-frameBehold, the majestic greenhouse frame and radiant heating tubes. This is an exciting stage because we can finally see the hydroponic section of the Farmery start to take shape. You can also see the track at the top of the container that the planted bags hang from and the gutter at the bottom that catches the runoff from the planted bags. Next up, solar water heating panels and the water reservoir!
 
mushroom-rooms-frame
Just finished framing the mushroom grow rooms and the water reservoir. I basically knocked out two birds with one stone on this one, because the reservoir is underneath the flooring of the grow rooms. The floor for the mushroom grow rooms is raised about 18" and the water level will be about 12".  This way the grow rooms will always benefit from a constant temperature because the water below the rooms acts as thermal mass. The reservoir will hold about 1400 gallons when complete. Their will be 4 grow rooms, one to allow the fungus to expand in freshly inoculated bags and three fruiting rooms to harvest three different fruiting phases. Everything is cruising along!
Next up: The greenhouse structure!
 
plumbing-electricity
Thanks Dad!
My Father drove to Raleigh over the weekend and helped me install the electricity and plumbing for the prototype. This was a big obstacle (mainly because I'm not an electrician or a plumber) and I'm glad I finally cleared that hurdle. The farmery will draw water out of the pond and cycle it through a UV sterilizer and a filter to make it suitable for the mushrooms. The used water from the mushrooms will then be used for the hydroponic crops. Two crops with the same water! The framing for the mushroom growing rooms is almost finished, I should have a pic up later this week for that.
 

painting

Rainy days...spent this week inside the container painting because of the rain. Hopefully this will give the metal another protective barrier against the moisture. I'll be insulating the container with supertherm ceramic insulating paint over the next weekend. More exciting things to come...I promise (well, maybe in a week or two).

 

shipping-container


Its official! The prototype site for the Farmery will be located in Clayton, NC, a small town located 20 minutes southeast of Raleigh. We are partnering with Taylee Organics, who will provide land and equipment for the Farmery prototype. We feel very fortunate to have such a great opportunity.

We are on our way to becoming a new provider of fresh locally grown produce for Raleigh. Our first container was delivered today to the prototype site! In three months we will be producing oyster mushrooms and hydroponic crops from this container. We will keep you updated a this container is developed into our first growing unit.

 

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  • Article on Treehugger.com! We recently got a great article written on treehugger.com. Big thanks to the author Sami Grover for the attention. Here's the article below: Adam Stein over at TerraPass may have argued that vertical...
Join Our Team!The Farmery is looking for dedicated team members, investors and mentors with passion and vision!
Contact Information (864) 921 7967
ben@thefarmery.com
www.thefarmery.com
Location Raleigh, NC
United States of America
Staff Details CEO: Ben Greene

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